Application Privacy Policy


Date of Publication: 11th April 2025

Important information and who we are

My Wealth Cloud Limited (“we“, “us“ or “our” in this privacy notice) is committed to protecting and respecting your privacy and personal data.

My Wealth Cloud Limited, (a company registered in England and Wales with company registration number: 07562559) whose registered office address is 55 Station Road, Beaconsfield, Buckinghamshire, HP9 1QL. Our email address is info@legacyhub.co.uk. Our ICO Registration number is: Z2742632.

This privacy policy sets out the basis on how we process the personal data we collect from you, or that you provide to us, when you interact with the Legacy Hub service.

Legacy Hub is not intended for children use and we do not knowingly collect data relating to children.

Please read the following carefully to understand how and why we are using your data. This supplements any other privacy notice we may provide on specific occasions when we are collecting or processing personal data about you and is not intended to override them.

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy notice. Our Data Protection Officer (DPO) is: Data Privacy Services, who can be contacted via the details provided above.

Changes to the privacy policy and your duty to inform us of changes.

We keep our privacy policy under regular review and we therefore encourage you to check and review our privacy policy on a regular basis. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

Legacy Hub may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave Legacy Hub, we encourage you to read the privacy notice of every website you visit.

INFORMATION WE MAY COLLECT FROM YOU
Personal data means any information about an individual from which that person can be identified. It does not include data where the identity has been irretrievably removed (anonymous data) or the data cannot be linked with other data to identify an individual.

To provide the Legacy Hub services we need to capture or process the following personal information:

  • Your Name
  • Your Email Address
  • Your Mobile Telephone Number

This information is used to create a unique account for you and paired with a unique identifier. We cannot provide the full range of Legacy Hub services without this information.

In addition to the information detailed above we may capture and process the following personal information.

  • Your Address
  • Other Telephone Numbers
  • Your Date of Birth
  • Your IP Address

This information is processed and presented to ensure the records we hold are correct and up to date. You can update this information at any time through the Profile area of the Legacy Hub.

In creating your Legacy Hub account, at any time you may choose to upload additional personal data related to your Digital Legacy as well as other key information which you feel would be helpful to your loved ones when you die. For example, this may include details related to your Will or financial matters. We will do this using your consent, or because we have a legal obligation to do so.

To support the delivery of the Legacy Hub services we may also collect or process information about you in the following ways;

  • Through your ability to share access with others e.g. family members or friends to your My Folders area of the Legacy Hub.
  • Directly from you where you have registered for a Legacy Hub account facility (i.e. create an account on our website) directly with us.
  • Information that you provide to us when you write to us (including by email);
  • Information that you provide to us when we speak to you by telephone or in person. We may make and keep a record of the information you share with us;
  • Details of your visits to the Legacy Hub and related sites including, but not limited to, traffic data, location data, weblogs, device and operating system information and other communication data, whether this is required for our own billing purposes (if you have entered into a direct contract with us) or for the purposes of your contract with a third party organisation and the resources that you access;
  • Technical data which includes internet protocol (IP) address, login data, cookies (see our policy statement below), browsing patterns;
  • Information obtained by us from third parties in accordance with a processing agreement entered into between the third-party organisation and us.

We process the above information on the grounds of performance of a contract between us and you (in the case of a direct agreement) or the performance of a contract between you and a third-party organisation to whom we provide access for you to the Legacy Hub services.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Special categories of data. In some circumstances we may process special categories of personal data. This includes data which can reveal an individual's racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership. It also includes processing of genetic data, biometric data for uniquely identifying a natural person, data concerning health or data concerning a natural person's sex life or sexual orientation.

UPLOADING DOCUMENTS
We are obviously unable to tell what type of information will be contained in any of your documents that you may wish to upload. It is your responsibility to ensure you understand the content of any documents uploaded to the Legacy Hub.

Any documents uploaded to the Legacy Hub will be processed as part of our obligation to you to fulfil the contract between us. As above, you can delete any documents you have uploaded to the Legacy Hub at any time.

HOW LONG DO WE KEEP YOUR DATA
We will retain all the information required for the delivery of Legacy Hub services for the duration of your account with us. Unless they are required for the purposes of legal proceedings described above, we will retain your documents until you delete them or close your account.

We may retain some small amounts of information (such as your name and email address) as is required to fulfil any legal, regulatory, tax, accounting or reporting obligations.

IP ADDRESSES, COOKIES AND SESSIONS
Cookies are widely used to make online systems work, or work more efficiently, as well as to provide information to the owners of the website.

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration to report aggregate information to our development teams and advertisers. This is statistical data about our users’ browsing actions and patterns and does not identify any individual.

Cookies contain information that is transferred to your computer’s hard drive. They help us to improve the Legacy Hub and to deliver a better and more personalised service. Some cookies are essential to the operation of the Legacy Hub. They enable us:

  • To estimate our user population size and usage pattern;
  • To recognise referred traffic for marketing, promotions and introductory offers.
  • To speed up your searches;
  • To recognise you when you return to Our Site;
  • To make your browsing experience more convenient.

What cookies do we use?
Google Analytics – To estimate our audience size and usage pattern. These are identified as _utma to _utmz. Some cookies expire at the end of the session and other remain on your computer or device. For more details see http://www.google.com/analytics/index.html

PHPSESSID – A session is a way to identify and manage the state – the session variables – for a particular user. We use it to identify the landing page of a user and determine if this is referred traffic from marketing, promotion or introductory offer which will pass the promotional details when the user Applies.

Hotjar - We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

What if I don’t want to accept cookies from the Legacy Hub?
You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of all or some cookies. However, if you select this setting or do not consent to the use of cookies by us, you may be unable to access certain parts of our website. Unless you have adjusted your browser setting so that it will refuse cookies, our system may issue cookies when you log on to or visit our website.

WHERE WE STORE AND PROCESS YOUR PERSONAL DATA
All data submitted to the Legacy Hub is stored within our cloud based servers within Amazon web services (AWS) UK based datacentre.

We use sub-processors to assist in the fulfilment of processing activities in accordance with the terms of service agreed and any additional instruction received from users. For example, we may pass your email address to our SMTP relay providers to deliver system generated notifications & emails to you.

USES MADE OF THE INFORMATION
We may use information held about you in the following ways:

  • To facilitate the provision of services through the Legacy Hub or otherwise;
  • To ensure that content from the Legacy Hub is presented in the most effective manner for you and for your computer;
  • To provide you with information, products or services that you request from us, where you have consented to be contacted for such purposes;
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us;
  • To allow you to participate in interactive features of the Legacy Hub, when you choose to do so;
  • To notify you about changes to the Legacy Hub.

If you are an existing Customer or user with a direct agreement, we will only contact you by electronic means (telephone, email or SMS) with information about goods and services similar to those which were the subject of a previous sale. We will not otherwise contact you by electronic means to provide you with information about goods and services which may be of interest to you, unless you have consented to this. If you are a new customer we will only contact you by electronic means to provide you with information about goods and services which may be of interest to you if you have consented to this.

We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisements to that target audience.

We do not undertake any automated decision-making processing activity.

DISCLOSURE OF YOUR INFORMATION
We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If we or substantially all of our assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms and Conditions of Website Use and/or other agreements; or to protect the rights, property, or safety of us, our customers, or others. This includes exchanging information with other companies and organisations, such as credit reference agencies and fraud prevention agencies, for the purposes of fraud protection and prevention, credit risk reduction and to pursue debtors.
  • If we use a third party to host the servers on which your personal information is stored.
  • In any other manner mentioned elsewhere in this policy.

 
YOUR RIGHTS
In accordance with the GDPR, and insofar as is technically feasible you have the right to request access to, and rectification or erasure of personal data as well as the right to restrict or object to processing concerning your data or withdraw consent for such processing, and the right to data portability. For further information on these rights Please refer to our Data Subject Access Request Policy.(https://www.legacyhub.co.uk/data-subject-access-request)

If you wish to exercise any of these rights, please email us at info@legacyhub.co.uk.  

The Legacy Hub does not undertake any automated decision making or profiling with your information.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

MAKING A COMPLAINT TO THE SUPERVISORY AUTHORITY (ICO)
If you are unhappy about the way we have processed your personal information for any reason, you have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).  We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please email us in the first instance to see if we can resolve your complaint.

CONTACTING US
If you would like further information on this policy, exercising your rights under GDPR, or to make a complaint please contact our Data Protection Officer, Data Privacy Services, using the following details.

Email: info@legacyhub.co.uk

 

© LegacyHub 2025. All rights reserved. All Trademarks Acknowledged.
ICO Registered. CFA ISO 27001 17/1573 UKAS 0/120. GDPR (EU) 2016/679