Most of us have imagined what our final farewell might look like. Some picture a traditional funeral with quiet reflection, others prefer a lively celebration filled with stories and music. Yet our latest research found that 59% of people have never properly told their loved ones what kind of funeral they would want.
For something that affects every one of us, it remains a surprisingly silent topic. Many simply do not know how to start the conversation, while others worry that talking about it might feel too heavy or uncomfortable.
Why We Avoid the Conversation
Death can feel like a difficult subject to raise, even with those closest to us. Many people worry about upsetting loved ones or believe that there will always be time to discuss it later. Yet when these conversations are left unspoken, it can leave families uncertain at the very moment they need clarity most.
Our survey also found that 15% of people believe their family would have no idea what they want, and 21% have never even thought about what they would include in their funeral. It is not a lack of care that stops people from planning, but often a lack of guidance and reassurance that it is acceptable to talk about.
The Changing Shape of Funerals
Funerals today are becoming more personal and varied. While 40% of people still prefer a traditional service, a growing number now choose alternative options. Some want a celebration of life, filled with music, laughter and colour, while others are drawn to eco-friendly burials that reflect their values and love of nature.
Whatever the preference, the most important thing is that it reflects who you are. Your farewell is part of your story, and sharing your wishes now ensures that it is remembered in the way you would have wanted.
Making Your Wishes Known
You do not need to plan every detail, but noting down your preferences can give your family comfort and direction. Think about the type of ceremony, music or readings you might want, and whether there are personal touches that would make the day feel meaningful.
Once you have decided, share your thoughts with someone you trust. A short conversation or a simple note can make an enormous difference later on. It removes uncertainty and allows your loved ones to focus on honouring your memory, not second-guessing your choices.
A Thoughtful Act of Care
We believe preparation is an act of love. By keeping your funeral preferences, documents and personal messages together in one secure place, you make things easier for the people who matter most.
Planning for your farewell does not have to feel morbid or uncomfortable. It can be a thoughtful reflection on your life, your values and the way you wish to be remembered.
Your legacy, organised. Your family, supported.